This is your home to find brand logos, colors, and typefaces to support Upstream Matters.
Logo
Colors
Typeface
Social
Logos
The concept of the Upstream Matters logo takes the idea of the water cycle and adds the visible ripples of how our actions affect water quality and the effect that has on the Triangle.
The Upstream Matters color palette uses colors to give a clean, bright, and aquatic feel. The main color is a a dark blue. Use this color for headlines and as the primary color. For subheads and secondary elements, use the light blue.
The light green can be applied to the rectangle as a support color. Please do not place the green in the icon as that it could imply that there is something in the water.
Primary
Hex (web): #0083CA
CMYK: C: 100 M: 35 Y:0 K:0
RGB: R: 0 G: 131 G: 202
Secondary
Hex (web): #00AEEF
CMYK: C: 100 M: 0 Y: 0 K: 0
RGB: R: 0 G: 174 G: 239
Accent
Hex (web): #00A651
CMYK: C: 100 M: 0 Y: 100 K: 0
RGB: R: 0 G: 166 G: 81
Brand Typefaces
Use these fonts for all Upstream Matters print and web based materials.
Eveleth — Clean Regular
Gotham — Medium
Gotham — Book
Social
Images that can be used on social media to promote the mission of protecting clean water for Raleigh.
